Welcome to Operational IT Research Group
At OIT Research Group, we specialize in helping industrial software companies identify and message a target audience by analyzing industrial market trends, understanding customer pain points, and defining a product's value proposition.
Our expertise lies in crafting strategies that set your industrial solution apart in a crowded digital landscape. Let us guide you toward success in the competitive tech industry.
Product Marketing
OIT Research helps software companies identify a target audience by analyzing industrial market trends and customer pain points to define a product's value proposition. OIT will assist by clearly articulating the unique benefits and value the product offers to the target audience compared to competitors and develop a compelling messaging strategy in a competitive landscape
Portfolio Development
Designed for oil & Gas and chemicals manufacturers, this consulting activity is designed to help product owners and domain experts define a roadmap of technology and solutions as a competitive advantage. OIT uses a range of services, including workshops, assessments, technology planning, benchmarking, and supplier evaluation, to ensure a best-practice approach to problem-solving.
Competitive Market Intelligence
Understand the crowded industrial software market landscape, eliminate confusion, respond to your customers smarter, and mitigate risks. Uncover new opportunities based on tracking competitor developments and develop plans and strategies to out-perform specific competitors.
